123 Life Insurance – Privacy Policy
Your privacy is important to us. Learn how we protect and handle your information.
Effective Date
Last Updated: August 23, 2026
Our Commitment to Your Privacy
At 123 Life Insurance, your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and share your information when you visit our website or interact with our services. By using this website, you agree to the practices described below.
1. Information We Collect
We may collect the following types of information:
Personal Information You Provide
When you submit a form, request a quote, schedule an appointment, or contact us, we may collect:
Name
Email address
Phone number
State of residence
Basic details needed to provide life insurance information or quotes
Date of birth or age
Tobacco or nicotine use
General health, medical, and insurance history you choose to provide
Existing coverage and possible replacement or change information
Coverage goals, desired death benefit, and timing
Income, net worth, and other financial information when relevant to advanced planning
Form-source and attribution data, including referral page and UTM parameters
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages viewed
- Time spent on the website
- Cookies and similar tracking technologies
We use this information to improve website performance, user experience, and our marketing efforts.
Non-sharing Clause:
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
2. How We Use Your Information
We use the information we collect for business and communication purposes, including:
Providing Services
Providing life insurance information, quotes, and educational content; conducting preliminary coverage and eligibility reviews; and, when requested, preparing information for licensed agents, insurance carriers, and underwriters.
Communication
Responding to inquiries
Scheduling
Scheduling appointments
Follow-up
Sending follow-up messages or newsletters (you may unsubscribe anytime)
Improvement
Improving website functionality and security
Compliance
Complying with regulatory or legal requirements
We do not sell your information.
With Trusted Third Parties
This may include:
Insurance carriers (for quotes or applications)
Marketing or website service providers
123 Life Insurance team members and licensed agents who need the information to serve you
Scheduling platforms (e.g., our branded scheduling calendar)
CRM, calendar, communication, analytics, and attribution service providers
Email communication platforms
These partners are only authorized to use your information to provide the services we request.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
Legal Requirements
We may share information if required by:
Law
Court order
Regulatory bodies (e.g., state insurance departments)
5. Data Protection & Security
We use reasonable physical, technical, and administrative safeguards to protect your information. However, no website or online service can guarantee 100% security.
6. Email Communication
By providing your email, you consent to receiving:
Appointment reminders
Quote details or product information
Educational content
Important updates
You may unsubscribe at any time by clicking the link in our emails or by contacting us directly.
7. Third-Party Links
Our website may include links to third-party sites (e.g., carriers, YouTube videos, scheduling tools). We are not responsible for the privacy practices of those websites.
8. Children's Privacy
Our services are not intended for individuals under 18. We do not knowingly collect personal information from children.
9. Your Rights
Depending on your state of residence, you may have the right to:
Access the personal information we have about you
Request deletion of your information
Correct or update your information
Opt out of marketing communications
To submit a request, contact us below.
10. Contact Us
If you have questions about this Privacy Policy or want to update your information, you can reach us at:
11. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date.
Additional Resources
Access other important legal and contact information for 123 Life Insurance.